Update: Steve Jobs Responds! Well, not to my letter directly, but it hits on the major points and is a well-written explanation of Apple’s position.
Dear Apple and Adobe
I’m a long-time customer and have spent more money on your products than I have on just about any other aspect of my life. I’ve spent more money on your products than I’ve spent on my healthcare, vacations, kitchen appliances, children’s school supplies, or home entertainment system.
In return, you’ve increasingly shown a disregard for my needs and concerns, and have acted in ways that demonstrate all you want from me is my money.
For example, both of you have constantly forced me (or at a minimum pressured me) to buy updates to products I already paid for. For years I went along with it because I bought into the sales hype and assumed these updates would somehow make my life better. In most cases, they did not.
Adobe, your constant tinkering with the Creative Suite has brought a few nifty tools to the world, but these new tools will not get me to overlook the incredible bloat you’ve unleashed on my computers — almost 6GB of program files on my Windows PC at work, and over 7GB of app files on my Mac at home. Your applications feel more unstable with every release, and your UI feels slow and unresponsive despite the extra RAM and other hardware upgrades on my machines. Some of the biggest security holes on my computers are due to your Acrobat software — the very same Acrobat software I’ve learned to hate because of how bloated, complicated, and unfriendly it has become. It feels like it gets worse with each release.
Apple, your innovation is refreshing. Adobe could learn a thing or two by examining your software: increased productivity through reduced feature sets and cleaner UI. Simple is usually best. However, despite your continued excellence in design, your behavior is repulsive. You’ve consistently screwed your early adoptors via your pricing schemes and forced millions of Americans to use a phone network they detest. (Why? Because AT&T was willing to give you a bigger cut of the revenue?) Worst of all, the totalitarianism displayed in your latest iPhone developer agreement is breathtaking. It appears your goal is to piss off everyone, even your staunchest allies… like Adobe.
Apple and Adobe, you used to play well together. You both benefited from your long-term relationship and grew into very large, very successful companies. I sincerely doubt either of you would have survived the 1990s intact if it weren’t for your partnership. Desktop publishing was the Mac’s forte and the one thing that kept it afloat when the buzzards were circling. And who provided the most popular DTP software? Adobe (and the companies Adobe acquired, like Aldus and Macromedia).
Adobe, I know you’re mad because Apple won’t let you put your Flash technology on the new iPhone platform (iPhone, iPod, iPad). Honestly, if I were controlling a platform, I would have major concerns, too. As I mentioned earlier, your track record for software quality seems to be in a steady decline. Your products have become infamous for security holes, bloat, and crashing. It didn’t used to be that way. Somewhere along the line you dropped the ball, and now it’s coming back to bite you. The good news is that it isn’t too late for you to reign things in and regain control of your software. Stop trying to please everyone by adding every conceivable feature under the sun, and really focus on the most important elements. Drop the cruft. Clean the cupboards. Get that lint out of your bellybutton. Once your software is respectable again, you’ll be in a much stronger position to complain about Apple.
Apple, I don’t know what happened to you. You went from being a popular underdog to being the class bully. You’re in danger of becoming as popular as Microsoft in the European court system. From where I sit, your biggest mistake has been the idea that you can take over the world, one industry at a time. Of course, many companies are aggressive and set big goals for themselves, but they don’t stab their partners in the back as quickly and viciously as you seem to do. Your hubris and eagerness to expand into your partners’ markets is going to be your downfall. People have liked you because of your design sensibilities and because you were the hip underdog. You are no longer the hip underdog, and with time, other companies will create products that will be (almost) as stylish but also cheaper and with equivalent or greater capabilities.
The bottom line is that neither of you are choir boys, and I’m fed up with your bickering.
Adobe, stop playing the sympathy card. It’s a complete turn-off because I know how crappy your software can be. Granted, it’s unfortunate that so many people depend on Flash and Flash doesn’t work on the iPhone platform, but Flash is not a web standard. For all its shortcomings, the iPhone platform has one excellent quality: a top-notch HTML5 browser. Standardistas have been warning people not to go all-in with Flash for years, and now we see why. If it isn’t part of a standard, it will not be incorporated into some products. It’s the vendor’s choice. Simple as that.
Apple, stop trying to take over the world. We’ve seen what happens to other companies who try it, and it never looks pretty. Focus on your core values and let your partners do their thing without stepping on their toes.
Oh, and ditch AT&T already, will ya?